推廣網站你需要實施多層級策略
建設自己的網站是實現你宏偉目標的第一步。下一步,你要做的就是增加網站的高質量流量。這意味著為了推廣網站你需要實施多層級策略。
To build their own website is the first step to achieve your goals. Next, you need to do is to increase the flow of high quality web sites. This means that in order to promote the website you need to implement a multi-level strategy.
流量準則
Traffic rules
在開始詳細介紹如何推廣網站之前,你先要記住以下幾點:
Before you start detailing how to promote the site, you have to remember the following:
·高質量流量:提高網站流量的方法有很多,但我們要注意的是如何提高相關流量–即對你的內容有興趣的訪問者,他們不會立即離開網站,并很有可能以后成為忠實粉絲或者付費客戶。簡言之,你應該把精力放在提高與目標市場相應的流量上。
High quality traffic: there are many ways to increase website traffic but we should pay attention to how to improve the related flow - that is, for you are interested in the content of the visitors, they will not leave the site immediately, and is likely to become loyal fans or paying customers in the future. In short, you should focus on improving and the corresponding flow on the target market.
·長期增長:流量統計圖表應該顯示出持續的增長,而不是偶爾出現峰值然后迅速降低。你的策略應該總是提前兩步。如果你正在策劃一個短期活動,期望突擊實現流量增加–這沒有問題,但不要忘記把這次的成功轉化為長期的東西。
Long-term growth: flow charts should show continued growth, rather than the occasional peak and reduce quickly. Your strategy should always be two steps ahead of time. If you are planning a short-term activity, expect increased traffic assault - this is no problem, but don't forget to put this into something long term success.
·人不是數字:在流量的戰場上,人們很容易忘記每一個數字后面代表的都是真正的人。為了吸引相關的流量,在網站上進行有意義的互動,你需要了解訪問者的興趣所在以及他們的需求。如果你想要訪問者進行你需要行為,一定要更好地了解他們。
, people are not Numbers: the flow of the battlefield, it is easy to forget every Numbers represent are real people behind. In order to attract relevant traffic, meaningful interaction on the site, you need to understand the visitor's interests and their needs. If you want the visitor to you need, be sure to understand them better.
下面,我們開始進入正題。
Here, we begin to get into the business.
SEO是首要任務
SEO is a top priority
搜索引擎是網站流量的一個關鍵來源。網站在搜索結果中排名越靠前,獲得的有機流量就越高。那么要如何保證你的網站獲得所需要的排名?內容策略中要把SEO(搜索引擎優化)放在首位。圍繞SEO展開網站建設和內容建設,你的網站就更容易被搜索引擎發現。SEO在兩方面發揮作用:
Search engine is a key source of web traffic. Site in the search results ranking the top, to obtain the higher organic traffic. So how do you ensure that your website rankings for need? Content strategy to put SEO (search engine optimization) first. Revolves around SEO website construction and content, your site is more easily found by search engines. SEO work in two ways:
1.你的網站:用戶在進行搜索時,搜索引擎會抓取你的網站并尋找相關訊息。先找到正確的關鍵詞,然后在你的網站中靈活使用,比如文本、圖片、鏈接、元數據等等,都可以。學習一些SEO技巧,包括如何正確使用關鍵詞,提高網站能見度。你的目標是讓Google、Bing等搜索引擎把你的網站與相關的搜索聯系起來。
: 1. Your site users in search, search engines will crawl your website and find the relevant information. To find the right keywords, and flexible to use in your site, such as text, images, links, metadata, and so on, all can. Learn some SEO skills, including how to use the right keywords, increase website visibility. Your goal is to make search engines such as Google, Bing see your site with relevant search.
2.其他網站:當有別的網站直接鏈接到你的網站時,SEO價值會快速增加。你得到的高質量鏈接越多,搜索引擎就越“喜歡”你的網站。獲得外部鏈接是一門微妙的技術,但如果你想要增加網站流量,這絕對值得學習。
2. Other sites: when there are other direct link to your site, SEO value will increase rapidly. The more you get high quality links, search engine, the more "likes" your website. For external links is a subtle technology, but if you want to increase your website traffic, it was definitely worth learning.