現在互聯網競爭非常大，本身搜索引擎首頁排名的位置是非常有限，要想網站有著更好排名，必須的去做優化，這做優化肯定有優化做的好的企業，也有優化做的不好的企業，針對優化做的好，我們要學會分析，別人做的好，好在哪里，總結別人優化好的方式方法，拿來利用，有助于我們優化更好，如何去分析競爭對手的網站優化呢?
Now competition is very big, the Internet itself, the location of the search engine page ranking is very limited, if you want to have better ranking, must to do optimization, it do good business, there must be some optimization are optimized do bad enterprises, to optimize well done, we must learn to analyze and others do well, fortunately, summarize others well optimized methods, take advantage, help us optimize better, how to analyze the competition website optimization?
undefined看對手網站的基本信息
Undefined see the basic information of the competitors website

 
　　基本信息有：1、比如域名注冊的時間長短，域名越久肯定會有一定的優勢;2、了解一下BR值，越高就表明優化做的越好，反著就表明優化做的不好;
Basic information are: 1, the length of time such as domain name registration, the longer the domain name will have certain advantages; 2, know about the BR value, the work shows that optimized do the better, the suggests optimizing do bad;
undefined看對手網站的收錄情況
Undefined see rival site situation

 
　　利用相關的工具或者直接site：網址，就可以查看出網站被搜索引擎收錄了多少個頁面，以及最近收錄的情況，網站新增的收錄頁面在一定程度上能體現網站在搜索引擎眼中的權重;要清楚的了解競爭對手站內更新的頻率，內容收錄的情況，如果收錄不好，要學會分析原因，比如：權重過低，架構不利于蜘蛛抓取，內容原創性太低或者質量太差，更內容是否符合網站主題等等;
Using relevant tools or directly site: url, can check out the web site to be search engine included how many pages, and, more recently, included, site new included page to a certain extent, can reflect the website in the eyes of the search engine weight; To understand the competition site update frequency, content collection, if included, to learn how to analysis the reason, for example, the weight is too low, architecture does not favor the spiders, content of the original is too low, or poor quality, more content is in line with the site theme, etc.
undefined看對手網站外部建設
Undefined see competitors website external construction

 
　　雖然說現在外鏈對于網站的關鍵詞優化排名沒有那么重要，但作用還是有的，而且做外鏈不僅僅是為了吸引蜘蛛，還有利于品牌推廣，學會去競爭對手外鏈的總數與外鏈總域名數，分析外鏈指向網站首頁與指向分類頁、內容頁之間的比例，還沒有完事，還得要去分析外鏈的形式，是錨文本鏈接，還是純文本，真正對優化有利的，得看描文本鏈接，錨文字與排名也有直接關系。
Although say now keyword optimization ranking for site outside the chain is not that important, but action or some, and do outside the chain is not only to attract a spider, and conducive to brand promotion, learn to rival the total number of outer chain and chain to the total number of domain names, chain analysis points to home page and point to the ratio between the classification, content pages, has not finished, still have to going to the analysis of the outer chain form, is the anchor text links, or plain text, really good for optimization, depends on tracing text links, anchor text and also has a direct relationship.
undefined看對手網站流量關鍵詞
Undefined see traffic keywords

 
　　用戶搜索的關鍵詞做優化才有價值，通過相關的工具，查看用戶的流量主要來源于哪些關鍵詞，對競爭對手網站的關鍵詞組合進行分析并借鑒，有利于提高自己網站的流量，引導更多的潛在客戶點擊;
Users search keywords to do optimization worthwhile, through the related tools, see what keywords flow mainly comes from the user, analyze the competitors website keyword combinations and reference, to improve their web site traffic, guide the more potential customers to click;

 
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除了分析以上四個方面，還有許多的方面需要去分析的，比如：網站的關鍵詞排名狀況如何，競爭對手網站上存在哪些內容，質量如何，更新頻率如何，對手網站的內部鏈接結構和網站架構等等，所謂“知己知彼百戰百勝”，只有清清楚楚的了解競爭對手的網站優化情況，才能讓自己做到心中有數，做優化的時候可以做到與競爭對手的拉開距離，當然也要清楚自己的優化與劣勢，優化技術擴大，劣勢就去改掉，這樣才能更好的跑在競爭對手前面。
In addition to the analysis of the above four aspects, there are many aspects need to analysis, such as: site keywords ranking situation how, what are competitors web site content, how quality, update frequency, rival internal link structure and site architecture, etc., the so-called "the mutant ever victorious", only a clear understanding of the competition website optimization, can accomplish know fairly well, do optimization can be done with a competitor's distance, of course also want to know your optimization and disadvantages, optimization technology to expand, to get rid of disadvantages, so as to better run in front of the competitors.