原則一：如何介紹你的網站

Principle 1: how to introduce your website

你不用告訴你的訪客你的網站的是原理是什么，也不用告訴他們你的網站是什么，更不用跟他們說你的公司而多少的奇妙。你需要抓住的重要是：十分明確的告訴訪客你可以提供什么樣的服務。對于那些新的訪客來說，他們需要知道的是他所提供的服務對于他們的生活在什么樣的好處。

You don't have to tell your visitors how your site works, you don't have to tell them what your site is, and you don't have to tell them how wonderful your company is. The important thing you need to grasp is to tell the visitors what kind of services you can provide very clearly. For new visitors, what they need to know is what the benefits of his services are for their lives.

原則二：將網站化繁為簡

Principle two: simplify websites

你可以針對某些特定的用戶進行產品的設計，以滿足他們的特別需求為最終目的。就算你的目標用戶不是網絡新人，當那些沒而任何經驗的訪客對你的網站進行訪問的時候，你也要確保他們能有所收獲。一般的用戶都比較喜歡直觀的界面，在網站設計的時候，你還應該能夠預測用戶的下一步操作到底是什么。想要讓產品步入主流，那么它必須是簡單的，并且還應該是能夠滿足用戶需求的。訪客通常會不怎么關心你的技術到底能做什么，他們只關心你的服務能夠幫助他們做到什么。

You can design products for specific users to meet their specific needs. Even if your target audience is not new to the Web, make sure that visitors who have no experience visit your site are rewarded. The average user prefers an intuitive interface, and when designing a website, you should be able to predict what the user will do next. To get the product into the mainstream, it must be simple, and should be able to meet user needs. Visitors usually don't care much about what your technology can do, they just care about what your service can help them do.